Proactive-Offensive-Defense Approach: This approach emphasizes the importance of a defensive mindset that incorporates proactive and offensive strategies to stay ahead of threats.  This is not synonymous to the phrase “the best defense is a strong offense.”  This approach allows us to focus on comprehensive defensive solutions.  We do not retaliate against threats; we collect and protect.

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​Vulnerabilities: Gaps or shortcomings that can be leveraged by competitors to disrupt or undermine your position.

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Misinformation: False or erroneous information.

 

Disinformation:  False or erroneous information for a purpose – deliberate and intentional – to mislead.

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Security: This depends on your definition... are you secure?  How do you know?  What do you value most in your business and how are you protecting it?  How do you determine reflections that your security is effective?